The Only Ads Worth Watching: Preview of the Super Bowl Commercials

Quinn Willerton, Staff Writer

The Super Bowl is one of the most watched sporting events throughout the entire year. But it’s one of the only times during the year the audience keeps watching during the ads. Here’s a short list of some commercials released for Super Bowl LVI.

1. “Smoke Turkeys” – BIC EZ Reach Lighter, Snoop Dogg and Martha Stewart

This ad is the perfect ad for the Super Bowl. It is quick, clocking in at 30 seconds, and it uses irony to its advantage. Snoop Dogg is known primarily for his past and some of the activities he used to do (and still does do). Watching the ad suggests what Dogg might use a lighter for, before Martha Stewart comes in and shows what she’s doing, whether it’s smoking a turkey, lighting a candle, or roasting some marshmallows. This irony that is portrayed keeps viewers intrigued and interested, eventually resulting in watching the full ad.



2. “Honey Nut Cheerios Speed-Walking” – Honey Nut Cheerios, Ice T

The short, 15-second ad gets straight to the point, but does it with style. The ad begins with Ice T speed walking with a group of older ladies, and two passerby’s ask if they are seeing things correctly. The iconic Buzz the Bee appears, exclaiming that Ice T simply had his heart-shaped Honey Nut Cheerios. The ad ends with Ice T eating a bowl of Honey Nut Cheerios while speed-walking. The ad is short, it keeps the watcher engaged, and it is funny.


3. “Sam’s Club VIP” – Sam’s Club, Kevin Hart

Kevin Hart is his usual outgoing self in this Sam’s Club ad. The ad revolves entirely around the VIP experience that Hart thinks he is getting by being a member of the VIP club. However, throughout the ad the audience is shown people that are also a part of the VIP club that are acting normally and not acting like they run the place. Hart also throws in some jokes throughout the ad, all of them dealing with the VIP experience. The ad ends in a hysterical manner, with Hart telling a random person to breathe in the VIP air (which is actually just a random prop patio) before immediately telling the person to breathe it all out because they aren’t VIP like him. It’s classic Kevin Hart, it’s classic relatable comedy, and it makes a classic ad.

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Commercials are something that we often gloss over or skip. But the Super Bowl is the best time to see which companies are in touch with modern media, and which ones are skippable. Super Bowl LVI is February 13, 2022, and it starts at 6:30 PM. Watch it for the football, the halftime show, or the commercials!